Gamechangers

– 12 ways to structure your IR website to steal the lead as an investor brand.

Like all areas of business, websites are continually changing and IR websites are no exception. If you’re looking for ways to get a head-start on other stocks, here are 12 ways to take the lead:

In future issues:

Yes, but is it an Investor Brand?
One-way communication – or a dialogue?
The rise & rise of social media. You can run, but you cannot hide
Starting the dialogue: Investor blogs and their cousins
The megatrend of CSR

Previous issues:

More...

Get a head-start on other stocks

1. New investor section - a very simple way to direct new investors and those looking to buy your stock to appropriate content.

2. Structured press release/announcement search – This can be search filtered by year, subject category and keyword.

3. Video upload capability - Use rich media to make your site more engaging, easy and user-friendly, and encourage return visits. Video works particularly well for Chair’s and CEO’s short addresses, interviews and television appearances. Whilst some choose to restrict video to coverage of AGMs and profit announcements, it’s also a very good way to give investors updates on strategy and key changes

4. YouTube channel - Publish your videos to YouTube to get extended reach and progressive investor brand positioning.

5. Annual report viewing choice - enable various access points and methods for accessing annual reports, reviews, interims, profit announcements, investor presentations etc.

6. Event Calendar auto download to diary - there are now tools available that automatically push new events directly into the calendars of investors and analysts

7. Personalisable home page – this allows frequent visitors to structure their own home page with links to what they most want to regularly view.

8. Investor briefcase/data shopping cart - Essentially, this is a ‘shopping cart’ of information that a visitor can collect to form a customised selection of information. They can then zip this and download it.

9. Social media integration - We won’t be able to avoid this for too much longer, as it has reached tipping point in the Northern Hemisphere now. Consider an investor blog, a YouTube Channel, SlideShare and integrating a Twitter component for direct investors, analysts and media.

10. iPad version - Optimise your IR site and perhaps your Annual Review for iPad and perhaps smartphone viewing.

11. Interactive graphing - Allows you to graph a wide range of financial table line items on the fly.

12. Feedback survey - This enables your audiences to provide feedback on the quality of the IR site, so that you can continually improve content, navigation and features.

If you’d like help with any of this, contact us about Insight’s IR Landscape model.

Time’s up.

Mike Tisdall
Investor Communications specialist and Managing Director – Insight Communications

Always happy to talk

We’ve been in the Investor Communications and Branding business for over 30 years, helping a blue chip list of Australasian companies retain engaged and loyal shareholders.

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