Making first impressions count: getting more out of your home page

Building a best-in-class website requires carefully thinking through what information shareholders are most looking for, and providing this as quickly and as visually as you can for them. But it’s also an opportunity to ‘manage’ what shareholders think about you as an investment brand. We’ll talk more about that part in a later issue.

In future issues:

More tips for best practice IR websites
Yes, but is it an Investor Brand?
One-way communication – or a dialogue?
The rise & rise of social media. You can run, but you cannot hide
Starting the dialogue: Investor blogs and their cousins
The megatrend of CSR

Previous issues:

More...

A great home page engages your investors, and keeps them returning

As a quick test to see what kind of impression you’re making from the get-go, visit the home or landing page of your investor website and compare it with some of these wining strategies:

An engaging home page should feature:

A ‘dashboard’ approach to the page that is highly visual and that provides clearly identifiable quick links to the hottest topics and most sought-after pages:

(Click on the above screen shots to take you to these sites)

Clear corridors to in-depth meaningful information such as your investment story profile or your corporate strategy:

Your current share price, with a calculator available that allows visitors to immediately calculate the worth of their holding. It should also link through to deeper share price information, such as a share price history etc.

A well defined investor toolkit that provides a good range of functionality:

The Home Page of your IR site is rapidly become the hub of your communications. Are you maximising your investor presence?

If you’d like help with any of this, contact us about Insight’s IR Landscape model.

Time’s up.

Mike Tisdall
Investor Communications specialist and Managing Director – Insight Communications

Always happy to talk

We’ve been in the Investor Communications and Branding business for over 30 years, helping a blue chip list of Australasian companies retain engaged and loyal shareholders.

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