‘Selling’ your company to investors

Yes, yes, I know. We don’t talk about ‘promoting’ our shares or ‘propping up’ the share price. The goal of investor relations is to achieve ‘fair price’ in our share value.

But quantifying and delivering the information investors need to choose your stock and then to keep it, lies at the heart of building and maintaining a strong and competitive investor brand. It’s all a matter of degree and tone.

In future issues:

Final tips for best practice IR websites
Yes, but is it an Investor Brand?
One-way communication – or a dialogue?
The rise & rise of social media. You can run, but you cannot hide
Starting the dialogue: Investor blogs and their cousins
The megatrend of CSR

Previous issues:

More...

5 ways to deliver reasons to buy or hold on your IR website

1. ‘Why Invest?’ is pretty upfront and explicit. But it’s fair. It allows you to succinctly state why investors should have faith in your company’s future etc, etc etc

Go to the Potash Investor Centre

Go to the Aviva Investor Centre

2. Strategy – a more subtle way to build confidence, and should be on every IR website in our view, regardless of whether you add a ‘Why invest?’ section. It is a succinct profile of what the business does, the philosophy, and, more importantly, how management plans to create shareholder value.

Go to the BASF Investor Centre

Go to the Kingfisher plc Investor Centre

3. ‘What’s New?’ - topical information for those looking for news. Needs to be a combination of news, publication and presentation release announcements, important upcoming dates, new video or webcast uploads etc. Currency is key.

Go to Commonwealth Bank Shareholder Centre

4. Events Calendar - imminent events, with links through to more detailed information. Encourage engagement and interaction. And download direct into their calendars.

Go to Aviva Investor Centre

5. One to two page Company Fact Sheet – with live information drawn from other parts of the website. Make it easy for new investors with a succinct summary of your business.

Go to BASF Fact Sheet

Go to Kingfisher plc Fact Sheet

Does your IR Website engage and actively make your investment case clear?

If you’d like help with any of this, contact us about Insight’s IR Landscape model.

Time’s up.

Mike Tisdall
Investor Communications specialist and Managing Director – Insight Communications

Always happy to talk

We’ve been in the Investor Communications and Branding business for over 30 years, helping a blue chip list of Australasian companies retain engaged and loyal shareholders.

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Transform your investor brand at
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