Your guide to successful ipos … and beyond >>

As they do all the myriad of tasks required to go public, many companies forget that IPO day may be their highest profile goal, but it is not actually the end. In fact, just the opposite.

From the day you float, you are responsible to investors and their needs for information as well as performance.

That’s why it’s critical to be planning how you will be communicating with your shareholder base many months before listing date. In reality, from an investor communications’ point of view, IPO day is actually just a passing point on a continuum that starts way before float with pre-investment information, and continues long after the day you list with an ongoing IR programme that brings investors vital information in a controlled, planned and timely manner.

If you’re planning your IPO now, we can help you work through how you’re going to communicate with these diverse groups across all the available channels to make sure your messages are absorbed and acted upon in the ways you most want that to happen, and to avoid last minute panics.

What messages do you need to communicate directly, for example? And which messages can be made available to the investor community generally?

Think too about the quality of your Investor site. How will it work to best meet the needs of visiting shareholders? How much do you know about what information they need, and where they expect to find it?

And for those who don’t wish to get information online, what do you need to send them, and how often, to ensure they understand where the company is going, and have good awareness of your intentions and achievements?

Even though this is probably a very busy time for you, planning really does need to be started as far before IPO as you can. Fortunately, our IR Landscape model offers the perfect planning tool for devising a programme of online and offline communications targeted at investors, prospects, influencers and other stakeholders.